Bachelor of Science in Business Administration

Course IDCourse NameInstructorRoom NumberTime

PROGRAM OVERVIEW

The Business Administration program is a four-year program designed to provide a world-class bachelor’s education that is not only nationally accredited but also globally competitive to produce graduates who will be professionally competent, morally upright, and socially responsible contributors to national development. The curriculum is based on the standards set by the Commission on Higher Education (CMO 39, series of 2006) and is benchmarked from the curricula of leading academic institutions, national and international, offering similar business programs.

The courses in this program will be delivered through (a) interactive discussions in the classroom utilizing visual aids and other teaching materials to gain the knowledge and (b) laboratory classes to acquire the required skills and competencies.

Specifically, some of the teaching methodologies to be utilized are:

• Interactive lecture and discussion
• Problem solving
• Simulation (hands-on machine problems and exercises)
• Individualize learning
• On-the-job training

The program leading to the degree of Bachelor of Science in Business Administration has the following objectives:

• To enable students to obtain a comprehensive knowledge of business administration and deep understanding of the field of information systems management.
• To enable students to acquire the theoretical and practical skills needed to be globally competitive in the business world.
• To enable students to get a broad liberal education in the arts and letters, social sciences and philosophy, natural science and mathematics.
• To enable students to develop the cultural sensitivity, ethical responsibility, and social consciousness needed to become upright citizens of the Philippines and the world.
The Business Administration Program is diversified that offers majors in the following areas of specializations:

Major in e- Marketing

The Bachelor of Science in Business Administration major in E-Marketing is designed to develop competent and socially responsible graduates for the supervisory level of marketing management who are trainable for higher responsibilities. The program in developing web page design complements marketing strategies and programs. Moreover, the students are taught the theories and concepts inside the classroom and then they are exposed in actual and real-life marketing study incorporated in the curriculum and various marketing projects and activities.

Career Path:

• Marketing Manager
• Web-page Developer and Designer
• E-Marketing Manager
• Sales, Promotions Manager
• Public Relations (PR) Manager
• Advertising Manager
Major in e-Business with Web Technology

The BSBA Major in E-Business with Web Technology aims to produce professionals who will be front-runners in actively shaping the new economy, going on to establish or join internet start-ups and undertake their business online. The program seeks to provide students with an understanding of processes and concepts necessary to manage the information technology. It involves the present uses and structures of the information systems environment, the management of information available and the cost of maintaining systems.

Career Paths:

• Website Administrator
• Web Designer/Developer
• e-Commerce Specialist
• Technical Consultant
• Project Manager
• Database Administrator
• Major in Human Resource Development Management
Major in E-Finance

The Bachelor of Science in Business Administration Major in E-Finance covers the principles of business management with an Information Technology (IT) orientation. IT provides knowledge on the principles of management and IT as applied to business and industry.

Career Path:

• Managers
• Assessors
• Financial Systems Analysts
• Officers and Treasury Analysts
Major in Management Accounting

The Bachelor of Science in Business Administration Major in Management Accounting covers the principles of business management with an accounting orientation.

Career Path:

• Business Manager
• Project Evaluator
• Accounting Systems Analyst
• Accounting Officer
• Treasury Analyst

Major in Technopreneurship

The program is designed to develop competent technopreneurs capable of making breakthroughs in technological applications. The course deals with the strategic issues that entrepreneurs must address in order to exploit the opportunities that come with the growing industries brought about by emerging technologies.

Career Path:

• Technical Consultants
• Business Manager
• Systems Analyst
• Entrepreneurs

Major in Human Resources Development Management

The program provides students with the essential knowledge, current concepts and the latest thinking in the field of Human Relations. It familiarizes and updates the students with the changes and innovations in the workplace environment, and enables them to apply their communication as well as information technology skills when dealing with other people.

Career Path :

• Human Relations/Human Resources Manager
• Recruitment Officer
• Employee Relations Officer
• Organizational Development Officer

Duration The Bachelor of Science in Business Administration is a four-year degree program.
Recognition This program is accredited by the Commission on Higher Education (CHED) and it is fully recognized internationally for further education and employment.
Intakes Two intakes per year 

• First Semester: June – October
• Second Semester: November – March

Courses General Education Courses: 69 credit units
Basic Business Core Courses: 27 credit units
Business Education Core Courses: 24 credit units
Business Professional Courses: 51 credit units 

(Students in each Major Track are required to take 24 credit units of major courses and 15 credit units of major elective of their choice).

Major in e-Marketing • On line Consumer and Market Research
• Web Authoring
• Strategic Marketing Management
• Distribution Channels &Cost Structures
• E-Business Laws and Regulations
• Advertising and Promotion
• Production Operation Management
• Law on Business Organization
Major in e-Business with Web Technology • Web Authoring
• E-Business Laws and Regulations
• E-Business Marketing
• E-Business Finance
• Production Operation Management
• Law on Business Organization
• Philippine Business Environment
• Special Topics in E-Business
Major in Human Resources Development Management • Administrative and Office Management
• Labor Law and Legislation
• Recruitment Selection and Training Development
• Labor Relations and Negotiations
• Project Management
• Strategic Human Resource Management
• Production Operation Management
• Law on Business Organization
Major in e-Finance • Entrepreneurship
• Technological Innovations and Product Development
• Internet Marketing & Entrepreneurship
• Financing the Entrepreneurship Business
Major in Management Accounting • Cost Accounting 1
• Cost Accounting 2
• Intro to Auditing Principles
• Auditing in an IT environment
Major in Technopreneurship • Entrepreneurship
• Technological Innovations and Product Development
• Internet Marketing & Entrepreneurship
• Financing the Entrepreneurship Business
• Franchising
• Managing Family Owned Business
• Production Operation Management
• Law on Business Organization